Learn About BrighterSite's Web Marketing Suite: The Online Marketing Solution for Small, Local, and Independent Business

A website, e-mail, and now e-mail marketing are crucial components of most big business' sales strategies. Consumers now choose the businesses they use by going online, even if it's to look up somebody local. The Yellow Pages are quickly becoming something of the past. If you are a small or independent business, the time is now to get your business online.

With BrighterSite software, it's easy and quick to get online. Most business owners don't have a lot of time, money, or technical expertise to make the web work for them. With BrighterSite sotware, casual computer users (like those who are able to do simple web browsing, or some online shopping) can get a web marketing program going quickly, and those who choose not to use computers can get online, too.

BrighterSite software also understands what drives small and local businesses: Referrals. Most business people understand the power of getting referrals to build their client base. BrighterSite software is built to support and facilitate the referral-getting process.

What do I get with BrighterSite Software?

BrighterSite software has three main components that make for the complete web marketing solution. They include:

1. A templated website with your own URL (e.g., www.MyBusiness.com")
2. Up to five e-mail accounts that are custom to your business (more available for an additional fee)
3. Powerful e-mail campaign software that enables you to manage your client list, launch group announcements, send birthday cards, and more.

BrighterSite software is easy, fast, and straightforward to use. No technical or coding experience is needed. It is as simple as shopping online. Plus, real people are available to help you along the way.

BrighterSite software is a "partially-automated" web solution. This means we use both self-service software and live help to get your site and web marketing up quickly. This also reduces your costs. Our monthly fees are similar to other services out there such as iContact or ConstantContact. See our no fuss pricing schedule below.

Feature 1: Your Website

Your website will be a combination of a professional templated website customized with the addition of your logo, photos, and design choices. The website includes:

• Your own URL (e.g., www.MyBusiness.com), which we buy and set up for you based on your wishes
• A custom header bar, which tops each of your pages and is crafted by one of our designers to your specifications
• A flexible web template where you can choose color schemes, font styles, button styles, and information that is displayed on every page
• Up to fifteen (15) pages of content on our basic plan
• Add your own photos and artwork, or choose from our library
• Add contact forms, e-newsletter sign-up forms, referral forms, and a Google map to your business
• A simple online editing tool that enables you to add pages and content as you wish.

Feature 2: E-mail

Professional businesses have their own, custom e-mail addresses (e.g., myname@mybusiness.com). BrighterSite software comes with:

• Up to five (5) custom e-mail addresses with each basic account (more available for upgrade fees)
• Access e-mail anywere via web e-mail interface, including autoresponders and forwarders.
• Use POP mail or any desktop based e-mail program such as Outlook, Mail, Entourage, or others.
• We'll help you set it up.

Feature 3: BrighterSite Campaign Engine

The heart of BrighterSite software is its campaign engine that enables savvy marketers to design, build, and launch e-mail-based marketing and referral campaigns to thier clients and contact lists. This is similar to functionality found in products such as iContact, ConstantContact, and Salesforce.com. Features include:

• Manage your contact and client list with a detailed contact manager
• Create custom, profesionally formatted e-cards
• Group messaging and sending
• Launch automatic multi-step campaigns
• Automatically send holiday, birthday, and personal event cards
• Each communication is equipped with a referral giving form to increase referral gathering both online and off
• Lots of pre-made content and as much help as you need
• Everything is controlled through an easy-to-use online control panel

Each e-card has a give referrals button that allows your customers to give referrals to you directly through an online form. BrighterSite's intuitive interface enables you to easily update your website, manage your contact list, send e-card messages, collect referrals, and manage your entire online marketing program with the ease of online shopping.